Job Description

Overview

Job Title: Email Marketing Specialist (Contract)

Location: Chicago, IL (hybrid; onsite Tue and Thu)

Duration: 2 months

Hours per week: 40

Target Start Date: October 1

Pay: $35/hr - $45/hr (DOE)

Essential Responsibilities

• Create and manage emails and associated journey maps within a marketing automation tool. Make design edits (CTA buttons, copy placement, etc.) based on performance.
• Develop templates for operational, product marketing, and alert emails while ensuring adherence to brand guidelines.
• Drive and optimize key performance metrics including CTR, open rates, revenue lift, engagement, and retention.
• Create and execute test plans for A/B testing subject lines, copy, and creative. Analyze results to drive continuous improvement.
• Test variables such as time of day, audience segmentation, email templates, personalization, and interactive features. Apply learnings to future campaigns.
• Collaborate with creative and marketing teams to test journey maps, links, and personalization strategies.
• Review industry benchmarks and set KPIs and goals for campaigns based on standards and past performance.
• Partner with marketing stakeholders to communicate campaign strategies, maintain list health, and ensure strong deliverability.
• Stay current on email marketing best practices and emerging trends.

Qualifications

• Education: Bachelor's degree in Marketing, Graphic Design, or a related field (minimum). In lieu of a degree, 6 years of email marketing or marketing automation experience may be considered.
• Experience: Minimum of 3 years in email marketing, marketing automation, or a related field.
• Skills: Proficiency with marketing automation platforms (e.g., Marketo, Selligent, HubSpot, Eloqua); experience with email testing tools such as Litmus; strong interpersonal and communication skills; ability to work collaboratively in a team; working knowledge of HTML, CSS, JavaScript, and JQuery; familiarity with Adobe Creative Suite (Photoshop, InDesign).

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